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Development Planning & Feasibility

The Development Planning stage is a crucial phase where project goals are refined through comprehensive market analysis and commercial assessments. It focuses on evaluating the financial feasibility of the project, identifying suitable brands and operators, and optimizing spatial planning from both operational and investment perspectives, all while ensuring alignment with the interests of owners and investors.
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Strategic development planning and feasiblitiy projects completed across 25+ countries in Asia Pacific:
  • New build hotel market and financial feasibilities
  • Product repositioning, rebranding and renovation feasibilities
  • Highest and best use scenario planning
  • Detailed market environment research, supply and demand analysis
  • Restaurant, event and catering trend analysis
  • Hotel management company selection and contract negotiations
  • Spatial planning reviews, and work with owners and hotel operators on brand guidelines to align investment interests